Aquanova's dedication to sustainability and the 17 SDGs

At Aquanova, sustainability is a guiding principle that has been at the heart of our mission. Our commitment to conscious practices is aligned with the 17 Sustainable Development Goals (SDGs) of the United Nations, serving as a global blueprint for peace, prosperity, and a sustainable future.

In the summer of 2023, we took a step forward on this journey. Aquanova joined a sustainability project initiated by the Belgium Chamber of Commerce, a move that emphasises our dedication to these global goals. Through this project, our objective is to make significant progress in reducing our environmental impact.

The target over the next 2-3 years is clear and ambitious: to realise our sustainability objectives and make a meaningful difference. This project is not just about meeting these targets but about setting a standard for ethical and responsible business practices. We believe that through our efforts, we can contribute to a more sustainable world, one step at a time.


Our GOTS label on towels and bath gowns is not just a badge, but a testament. As you wrap yourself in these textiles, you're not just feeling the plush touch of luxury but the embrace of organic fibers crafted under the rigorous benchmarks of the Global Organic Textile Standard. Here, nature's purity meets ethical responsibility.

Step onto our Alma bath mats, and you're treading on the very essence of organic authenticity. Endorsed by the Organic Content Standard (OCS), each mat is a commitment to 100% organic materials and a conscious choice that luxury can, indeed, coexist with sustainability.

Our textile narrative is further enriched by the Global Recycle Standard (GRS). As you explore our collection, certain pieces resonate with stories of recycling and conscious crafting, paying homage to a global drive to reuse and reduce.

Venturing beyond textiles, the whispers of forests find their way into our products. Our alignment with the Forest Stewardship Council (FSC) is yet another environmental commitment we make. Even as we inch closer to earning our own FSC certification, our products crafted from our suppliers for certain products are already certified.

In the Aquanova chronicle, every thread, every weave, and every grain of wood is a testament to our commitment. A story where different certifications converge to fashion a sustainable, quality-driven journey.



Choosing the right linen means considering both quality and sustainability. In line with this, we are proud to introduce following towels, which are not only of premium quality but also certified by the GOTS (Global Organic Textile Standard).

Oslo Towels:

Embodying simplicity at its finest, the Oslo towels go beyond being just stylish essentials. Made from the highest quality organic cotton, these towels are not only luxuriously soft and absorbent but also adhere to the rigorous standards set by GOTS, ensuring they are crafted with respect for both the planet and its people.

Sava Towels:

The Sava towels offer a unique blend of comfort and eco-consciousness. Like the Oslo collection, they too are a symbol of our dedication to sustainable and ethical practices, as reflected in their GOTS certification.



Every detail in your home should resonate with quality and responsibility. With this in mind, we present following bath mats, which are not just designed for supreme comfort, but also proudly bear the OCS (Organic Content Standard) certification, affirming our commitment to sustainable and ethical production.

Alma Bath Mats:

These mats are more than just a soft spot to step on after a bath. Crafted from the finest organic materials, they not only provide a plush experience but also stand as a symbol of environmentally conscious choices. The OCS certification verifies the presence and amount of organic material in our products and ensures adherence to stringent production standards.



Every corner of your home should echo both luxury and responsibility. Beyond offering unparalleled comfort, these mats hold the GRS (Global Recycled Standard) certification, underscoring our unwavering dedication to both sustainable and principled manufacturing.

Thoroughly crafted from the most premium recycled materials, they not only elevate your experience but also signify a commitment to green choices. The GRS badge on our mats is a testament to the authenticity of the recycled materials we use and a guarantee of adherence to production norms.


Aquanova's Journey to Sustainability

Within the diverse landscape of the global industry, Aquanova emerges as a pillar of environmental dedication. As we adapt to shifting consumer preferences, sustainability remains our goal.

The emblem of our Commitment: The London Towel Collection and beyond

Our London towel collection isn't just a product; it's a symbol of our broader commitment. Made entirely from sustainable cotton, it embodies our dedication to marrying luxury with responsibility. But our commitment doesn't stop there. Across our range, we have products that adhere to the highest standards of sustainability. To help our customers easily identify these sustainably-made products, we've introduced the Aquanova Green Label. This label is not just an indicator but a promise to our customers and the environment.

A holistic approach to materials

We believe in seeing the forest for the trees. Every material we choose, every product we design, is a result of comprehensive evaluation. We're not here to put a band-aid on isolated issues but to understand and address the broader challenges of sustainability. We are constantly on the lookout, researching, and implementing methods that not only meet but exceed global standards of environmental responsibility.

Elevating our practices to the public

Transparency and education are crucial. With the Aquanova Green Label, we aim to elevate our sustainable practices to the public, ensuring our customers are well-informed and can make choices that align with their values.

Italian Excellence

The Finn Laundry Basket is a narrative of Italy's heartland, where age-old craftsmanship and contemporary design merge harmoniously. Each detail of this basket embodies a profound artisanal heritage from its place of origin.

Crafted with reclaimed leather, the basket stands as a testament to both beauty and ecological mindfulness. The choice of these materials signifies dedication to producing items that reduce environmental impact. Reclaimed leather not only imparts a unique character and robustness to each basket but also corresponds with the current worldwide shift towards sustainable living.

This basket's design and craftsmanship are shaped by its rich geographical and historical background. Stemming from a nation famed for its deep legacy in art and design, our Finn laundry basket perfectly captures the essence of Italian craftsmanship. It is a tangible representation of the area where the iconic Dolomites stand, home to the 'Pearl' of Cortina and cities like Verona, Treviso, and Venice, each celebrated for their artistic magnificence.

Choosing the Finn Laundry Basket means bringing into your home a piece that's steeped in Italian tradition, a work of art that's a tribute to the place it comes from and the sustainable materials it's crafted from. With every use, you experience the magic of Italy, environmental commitment and its unparalleled design expertise.


Embracing Earth with Provençal Elegance

In the heart of the French Provence, where vibrant greens kiss the azure sky, this liquid soap unrolls as a hymn to nature and history. Rooted deeply in the artistry of the Babylonians, the creation stands as a testament to sustainable elegance.

Our Paris liquid soap boasts over 95% ingredients of natural origin. Its environmentally friendly essence shines not just in its biodegradable nature but also in its manufacturing process. Using Earth's natural riches, utilising sustainable resources, creating a harmonious relationship with the environment.

Crafted with the nurturing touch of olive oil and the tropical richness of coprah oil, this gentle formulation is suitable for all skin types. Not only does it cleanse with love, but it also ensures to uphold the skin's natural balance, making it an ideal companion for your daily routines.

The saponification process is a dance of tradition and science. This Provençal heritage, unparalleled in its authenticity, ensures a product that produces no pollutants. Vegetable oils take the centre stage, standing in contrast to any other synthetic mixtures.

Addressing the nuances of this liquid gold: While it doesn't boast a neutral pH, it's a gentle guardian of your skin, proving kinder than most commercial shower gels or foaming hand washes. And a simple rinse of the dispenser pump with lukewarm water also ensures a seamless experience maintaining every item in our Aquanova accessories collection.

Yes, a natural product like this might sometimes leave a trace in the form of a tiny residue at the dispenser tube's end. But this mark is a reminder of the genuine natural essence of the Paris liquid soap. It is a characteristic that often makes this minor quirk a forgettable whisper.

And as for its embrace? Limitless. Our soap caresses both hands and body with equal fervour, offering a moisturising wash each time.

Step into a world, where every foam is a pledge to history, sustainability and pure luxury. Let this Provençal liquid soap in Aquanova’s Paris series, available in 4 refined scents, be your touch of green in a world longing for nature's embrace. Elegantly packaged in a 0.5l gift bottle with pump or as a convenient 1l refill, it's a touch to any setting.